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Google way ahead in search providers’ share

February 22nd, 2007 Leave a comment Go to comments

Here is the list of Top 10 Search Providers for December 2006, Ranked by Searches in U.S.

Provider Searches(000) YOY Growth Share of Searches
——————————————————————————
Google Search 3,035,617 22.6% 50.8%
Yahoo! Search 1,412,904 30.1% 23.6%
MSN/Windows Live Search 499,946 -9.7% 8.4%
AOL Search 362,140 7.8% 6.1%
My Way Search 141,527 4.7% 2.4%
Ask.com Search 128,452 17.2% 2.1%
EarthLink Search 31,930 17.6% 0.5%
Dogpile.com Search 30,487 2.1% 0.5%
Comcast Search 26,931 N/A 0.5%
NexTag Search 26,835 123.2% 0.4%
 ——————————————————————————

Source: Nielsen//NetRatings MegaView Search, January 2007

Clearly Google has a massive lead. With MSN dying to get into that field, and coming in the arena with the services like the video support and all, its sure gonna be an important factor that ho held the lead in past. Yahoo which itself supported the rise of Google has been revising its marketing plans after suffering constant dips in its traffic. It has since upgraded its services, accepted Web 2.0, strengthened its peripheral products and launched in advertising big time. Its a strong urge to get back to where it was before Google became the party pooper for it. Although only time will tell about the decisive blows but one thing is for sure, Google is going to rule the roost for couple of years more.
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