User generated advertising
From plain (textual) word of mouth advertising, it got refined to viral advertising and now with user generated content being on a steep rise on the internet, it wasn’t too far that a firm would come up user generated advertising campaigns. Here below is an example of such a campaign. The project was to make an advertising campaign for a gel pen brand Pentel-EnerGel Deluxe
The video may not give you a well planned, enacted and executed ad campaign, but looking at the mode of medium and target audience; it really strikes aptly. Rather than the stress on its abilities the campaign uses them as a metaphor to associate the word – expression with the product.
hi,
well im sure u prob get this a lot but i really like your blog, the reason i decided to leave a comment was to try and persuade you to write a bit more frequently
,i got hooked post the write up on Cadbury…!
puchoo.wordpress.com
Hey Puchoo,
Thanks a lot! Such comments really mean a lot. I am in a hectic schedule right now, hence the dry run. Will be resuming soon!
Jas.