Mother’s Day adverts
Happy Mothers’ day!
With time I have realized one thing, out of all the relations, its the relation of mother and a child which one will feel as the purest of all and the strongest. Maybe not always but lets talk about majority of times.
A relation with father is of a different dimension, it is supposed to be fact oriented and a father will try to give security, goods of life… basically the outer things. And he will also come to you, talk about handling life, about rising up and taking control of things in our lives, about how to handle the people, the needs, the finances etc.
A mother’s relation is more emotion oriented. She may not answer how to tackle the guy who is troubling you, but will ask you about how you are feeling, empathize with you, call that guy names and curse him! Even if you are wrong, she may fight for you and refuse to believe the wrongness, even questioning it.
I was wading through the net for some Mother’s Day Ads, ideally these should be the branding ones as such a topic will help in making an emotional connect with the customer, not a factual connect. Hence it would go for a product or service that has already a brand value or the one which has right packaging.
Now this is a lovely ad by Zales, a US diamond store. The ‘Mom Rocks’ campaign duly associates the rock word with a diamond and suggests one to gift diamonds to one’s mother.
That was the best as per me, here are the others. Nice watching!
Sear’s commercial
Yes, Mothers Day, Fathers Day are big days for marketing and sales, if not for anything else!!
Commercialized by America?
This Christmas there was a lot of upsurge against commercial celebration of Christmas in Europe as they see it as commercialization of a simple benevolent actions of a saint. these days are no exception.