Jas Business Blog

Am starting a new chain of blog posts on the emerging technologies, the ones that have come in at least Alpha phase of development or which have a high probability of being next revolutionary technology. You may have heard about the technology already, in that case bear with me. And in case I have got some thing wrong in explanation or concept, please feel free to comment on it, they are more than welcome.

The main problem an emerging technology faces is the tough task of making followers out of people who sample it. If an early adopter finds the technology useless or lacking,then the technology has lost a string of customers already from that one single person. And even if the technology appeals with Early adopters, the visionaries will pass the judgment on whether the technology can be utilized fully (see Product Life Cycle diagram below). Hence the crucial area called Chasm, which is the make or break phase for a technology. Emerging technology markets often stall when they reach this phase. It is too late to attract new Visionaries , who are not interested because they can’t be the first to adopt the technology, and too early to attract Pragmatists, who are too risk averse to invest in solutions from anyone but established market leaders that have been referred by a trusted source. (Pragmatists invest in solutions, not technology, and consider Visionaries to be risk takers. Therefore, they are not inclined to consider them trusted references.)

I shall discuss the technologies which are yet to pass through the Chasm phase.

The first technology that I will be blogging about is Microsoft Surface.