As has been rightly said, the only constant is change. In all these years of technology savoriness, I have time and again seen this see saw of focus transitions between going deep into one specialty, where in the differentiation comes in and then aggregating everything together to bring back the focus on larger picture. If it was done by Yahoo! earlier by moving from websites to portals, it has now been done by Google by launching a new service “What do you Love?” where one can witness how different Google products can show one different things about any particular search query.

‘What do you Love?” or abbreviated as WDYL, aggregates or in technical terms creates a mash-up of the results from more than 20 different Google services, including Google Translate, Trends, YouTube, Maps and Groups. The results are presented in little boxes that can, in some cases, be expanded by clicking on the icon in the lower right corner. If you need even more results, you can always click the button in the upper right corner of the box and go directly to the chosen service. To be frank I did not know of some of the services which throws the result on wdyl page.

The WDYL page bears the simplistic and minimalistic trademark of Google and is very similar to its Google Homepage search.

What made Google decide to launch the new service?

“A while back, a few of us wanted to make a little tool that we could use to show just about anybody more of what Google makes. That led to some simple ideas, and then a few more ideas and ultimately, to a challenge: how we could connect people to products they might not know about and may find useful, but make the discovery relevant to them and keep it fun,” a Google blogger said in a post.

“Playing about with that challenge produced a website-What Do You Love?-that we hope meets at least some of the challenge by demonstrating how different Google products can show you different things about any particular search query.”

But there is a thought that Google has launched some small services along with Google+ to take off the media’s focus and create a hype on Facebook competition. I would buy this thought!

The service reminds me of my once favorite search engine – vivisimo.com. Privately held Vivisimo’s researched the concept of clustering search results based on topic: for example, dividing the results of a search for “cell” into groups like “biology,” “battery,” and “prison.” This process allows users to intuitively narrow their search results to a particular category or browse through related fields of information, and seeks to avoid the “overload” problem of sorting through too many results. Vivisimo’s main product offering is Velocity — an enterprise search platform that unifies access to secure business repositories Vivisimo was first to offer social search, which lets enterprise users share their knowledge with coworkers by tagging, ranking, and annotating search results. Vivisimo developed and formerly owned the public web search service Clusty, now known as Yippy.

So do you plan to use WDYL service after the initial hype (if any) of say a month?